On the way to "Mobile-first"
On the way to "Mobile-First"
Have you noticed in recent years the frequent appearance of a button offering you to "view the full site" when you visit the Web?
If so, you're one of the 75% of users who consult the Internet using a device called "mobile".
Despite your large number, as you may have experienced, most companies still have two separate sites (one main and one for the mobile) to present their identity on the web.
The problem is that the mobile site is often mistakenly seen as a separate element that must contain only limited information and being reduced to fewer features. The user is thus discriminated in the way of accessing to information.
This choice of content duplication has several problems at the technical level:
- Creating separate code bases;
- Development by separate teams;
- Setting up different contents and approaches;
- Twice the work;
- Difficulty in synchronizing tasks;
The mobile is yet constantly expanding and becoming the primary source of information for users. This is not a fashion or the future, it is a fact. Users want to access information as they wish on very different devices from each other, regardless of their environment or circumstances.
With sites that have not been designed for mobile from the start, the user experience is incomplete and frustrating. You've probably found having to read micro-characters or oversized images. This is evidence that the reality of multiple devices has not yet been taken into account.
Sorry the rest of the article is currently only available in french.